In a recent podcast of Get Found Be Seen, Carl and I explored the process of rebranding yourself using the method P.I.V.O.T. This tool offers a structured approach to redefine your personal or professional identity. Let’s break it down step-by-step.

First, let’s talk about **Prepare**. Preparation is crucial. To start, set clear goals and outcomes for your rebrand. Ask yourself, “What do I want to achieve with this new identity?” This stage involves thorough self-assessment. Identify your strengths, weaknesses, and unique selling propositions. Write down everything, so you have a clear picture of your current state versus where you want to be.

Next is **Investigate**. This phase is all about research. Look into market trends, industry demands, and potential opportunities that align with your rebrand. Engage in competitor analysis to see what works and what doesn’t. Conducting surveys or focus groups can also provide valuable insights into how you’re perceived and what changes would be most effective.

**Valuate** follows, focusing on the worth and impact of the changes you plan to make. Evaluate your current brand assets and see which ones hold value. This might mean looking at your social media presence, network, or skill set. It’s critical to assess the gaps that need to be filled to elevate your rebrand effectively. Determine what investment—be it time, money, or effort—would offer the best return.

After valuation, we move to **Orientate**. Here, align your new branding strategy with your goals. Develop a detailed plan that outlines steps to achieve your rebrand, including timelines and milestones. Orienting yourself also involves getting buy-in from key stakeholders who can support and amplify your new brand identity. Whether it’s mentors, colleagues, or a broader audience, their support can be invaluable.

The final step is to **Test**. Before fully launching your rebrand, pilot your new identity on a smaller scale. This could be a soft launch on a secondary social media account or through a focus group. Collect feedback and be prepared to make adjustments. Testing allows you to refine your approach and ensure that your new brand resonates well with your target audience.

In summary, using the P.I.V.O.T. method serves as a comprehensive roadmap for anyone looking to rebrand themselves. By Preparing, Investigating, Valuating, Orientating, and Testing, you can navigate the complexities of rebranding with a structured, strategic approach. Embrace the process and remember, the ability to pivot can open new doors and set the stage for future success.

https://getfoundbeseen.com/strategic-rebirth-a-deep-dive-into-rebranding-with-the-p-i-v-o-t-method/